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FanLinc
Vision & Mission.

Vision - A world where fanrelationships are owned, not rented.

Mission: To turn passive audiences into real communities by helping athletes and teams capture, grow, and own fan relationships from the very first interaction.

Traditional social media shows who looked. FanLinc shows who stayed—and builds a real community around it.

Why FanLinc Can’t Be Copied

FanLinc's advantage isn't technology - it's timing and structure, which captures relationship value from day one - making communities persistent, measurable, and owned.

Early Fans
First discovery
Team Core
Game-by-game loyalty
Watch Parties
Shared live moments
Prediction Club
Active participation
Collectors
Merch and premium spend
Athlete
Verified profile
Live engagement58%+
Identity
Loyalty

The Executive Board

Senior operators building a category-defining sports platform with commercial discipline, product rigor, and technical depth.

NR
01

Norma Rawlings

President and Chief Executive Officer

Executive leadership

MB
02

Mario Bucci

Chief Financial Officer

Executive leadership

JK
03

Jim Kitchingman

Chief Technology Officer

Executive leadership